What have you learned from your audience feedback?

We thought the best way to gain feedback for our trailer was to use social media, as our target audience is young adults we felt social media was the best way to reach feedback from the audience we wanted. Social media also allows us to reach a mass audience at once, we put a draft of our trailer on Facebook, we received a mix of positive and negative feedback which helped when making improvements to our trailer. We also created questionnaires to give further feedback.

Positive feedback:
- "so realistic! Love it"
- "builds suspense all the way" Editing and music builds up suspense and excitement throughout.
- An ambiguous ending, "I want to see the rest of it" was said many times through comments.
-  A good structure and storyline which adds professionalism.

Negative Feedback:
- A few comments pointed out that lower lighting was needed to fit in better with the crime thriller genre
-After presenting our first pitch to the class, there was some concern that the actress was too young to play the part of a mother.
-There was not enough intertitles throughout the trailer.
-The trailer came across in chronological order, this does not fit in with the typical conventions of a crime thriller trailer.
- More variety in sound effects was needed.

Change 1
From the start we knew what we wanted our plot/storyline to be, however we still wanted to create a sense of realism and address real issues. As our plot involved a mum determined to find her daughter, we made a change to the mother's age, we decided to make her a very young mum, as our actress was a teenager herself it added realism to the production as well as addressing the increasing number of teenage mothers and the stereotypes that surround them, we also felt that as our target audience are young adults that this would be another incentive for them. At first we cast a young girl called Trinity to play the daughter, however we wanted as many similarities between the mother and daughter as possible to make it more believable, due to this we decided to make the final casting a 4 year old girl called Bluebell, Bluebell is also the 'mothers' younger sister in real life, this meant they had similar features to create realism but also had a real bond. There is a known stereotype that young mothers are irresponsible, we wanted to contradict this concept and show throughout the production that her determination to find her daughter is that of a mothers of any age and her being young does not change the facts. To further show we wanted the concept of her being young, we added in voiceovers saying "you should have known better" and "it's all your fault", however to contradict this we would then add in footage to display her utter determination. This idea makes the character more relatable to the audience, they can emphasise with her which results In the audience rooting for a good outcome.

Change 2
From our feedback, we found that the lighting of the original footage was too light for the thriller genre. Although we purposely filmed on a foggy/misty day to create natural low lighting, it was still too bright, low key lighting is a huge part of mise of scene for thrillers as it adds mystery and intensity. We were unable to re film footage, consequently we decided to play around with the tools on adobe premier pro - whilst doing this we found the tool 'luma key' that darkens the footage. This tool also created a way to distinguish between the equilibrium and the disruption of events, we felt whilst we created the equilibrium we would use the natural lighting from filming, however, when the disruption of events began ,by the child leaving the park, we added the 'luma key' tool to mirror the sense of panic and disruption through the low lighting. When re-showing the trailer with this change we received more positive feedback such as 'un-nerving', we were happy with this reaction and felt the lowering of lighting created a better trailer.

Change 3
During the editing process, we began to feel like our trailer became too continuously edited, continuous editing is not common for trailers due to them being quick and snappy to ensure the best bits are shown, for a thriller trailer this is definitely not a convention, whilst researching we found thriller trailers were face paced and commonly flipped between the past, present and future. To solve this we added In flashbacks of Rosie when the mother realises she is missing, as the flashbacks are extremely face paced, being shown in groups of three for half a second each, we needed to clearly distinguish that they were in the past and not the present. To do this we played around with the colour of the frames, originally we thought black and white would be a good way to show the difference in time as black and white is typically associated with older times, although we felt the change in colour disrupted the flow of the footage and that black and white made the flashbacks feel too like history rather than recently. By playing with the colour of the frames we added a faint blue tinge to them, this created the distinguish we were looking for and be a subtle change unlike the very noticeable change to black and white.

Change 4
Reviewing our feedback we came to the conclusion that we had not included enough intertitles throughout the trailer, as a group we felt this was an important aspect to change as trailers commonly include a number of intertitles and we wanted to create a believable trailer for our production. In our un-changed trailer we only had the title sequence at the end as intertitles. The first intertitle we included was the release date, we did not include a specific date only an indication ('coming this winter'), we transitioned this intertitle to fade to black after appearing on a low angle of a park setting from the trailer. To intertwine our AS production we included another intertitle 'from the producers of stillborn', this intertitle creates realism once again as another convention of trailers is to include previous work to maximise interest in the production, the final intertitle we included was a hashtag, a hashtag links to social media and creates a trend when used, this is promotion for our production. We thought this was a smart way of promotion as it directly involves the audience and our target audience are the biggest users of social media. All of the intetitles were made on Abode premier pro, they were also made to sync with the music so they fit with the trailer nicely and created professionalism for our production. Lastly, throughout the whole production we have created synergy by using the same font 'chiller', for our title on our posters, magazine covers and merchandise as well as our trailers, due to this we used the font 'chiller' again for our intertitles to create recognition across all products.

Magazine cover feedback and changes: 

I received various feedback for my poster from my teachers and peers.

Positive feedback:
- Good colour theme that links into the genre
- Well positioned mast head and title

Negative feedback:
- rethink positioning of the barcode and price
- the left side of the magazine needs some more detail
- the title 'here i come' needs to stand out more

Change 1
Originally I positioned the barcode on the left side of the magazine with the price underneath, whilst receiving feedback it was noticed that the price is overshadowed by the barcode, as the price is a more important detail than the barcode i repositioned the barcode to the right and moved above it. To further make the price stand out further I made it bold and a size larger.

Change 2
Through feedback it was mentioned that the left side of my magazine looked slightly bare, to solve this I added in an extra strap line 'plus - on set photos' to add more detail to that side of the cover.

Change 3
As the title 'here i come' is one of the most important features on the magazine
I needed to make it stand out further among the other information on the cover, as i was creating synergy throughout my three media texts I wanted to use the same font 'chiller' for my title. However, this font is unusual for a magazine cover and therefore needed to be placed and positioned well, i did not want to increase the size any further as i felt it would draw away too much attention from the other information. I decided to re position the title to the middle of the page and increase the height of the writing.

Poster feedback and changes

Positive feedback:
- the image is intriguing and ambiguous

Negative feedback:
- the poster looks a little bare
- Perhaps add in some colour

Change 1
Originally, the top of my poster was a black background with only 'Alissa king underwood' and two quotes form institutions, to fill up some of the bare space i decided to add in another institutional quote along with further star ratings to draw the audience in.

Change 2
 As my main image is dark and my writing was white my poster needed some colour added in some way, to solve this i changed the white stars to yellow, this made the poster overall a little brighter without taking away from the overall dark theme that fits with the image and genre.