Post production - Merchandise

As part of promotion and distribution for our trailer we decided to create merchandise. First we done some research into typical merchandise for a film franchise, we concluded that tops and mugs were the most common, from this we contacted a friend of the group who prints stickers for templates to transfer onto our products.
In the designing process we concluded  that using the 'chiller' font was the best idea, further creating synergy for our trailer, around this we created the design, the final design was 'here I come' in a black cloud-like shape.

To make the design stand out we decided to use white products only to contrast with the black design. We wanted to target as many individuals as we can with the merchandise, so we decided to create two types of tops; a white strappy crop top for girls, we decided this was a popular style of top for women as similar styles are stored in popular shops such as Topshop, Missguided and New look. To mainly focus on men next we decided a long sleeve jumper was most appropriate, although this style top can be worn by both genders. For both styles we printed the logo on the chest area to make it the main focus.

 

The next set of merchandise is an everyday product, as a group we felt this this widened the target market further as it is appropriate for all genders and ages, we wrapped the design around the middle so it was the main focus.

Production company logo

For our production company logo we decided to make it dark themed, keeping it minimal with only three colours - a black background with white writing and drips of red.  Our logo was made using photoshop as it allowed the tools and flexibility we needed to manipulate images and text. Whilst researching other thriller production logo's we recognised typical conventions such as dark colours and simple text. We decided to follow this convention with a simple font for our text as 'funky' styles seem to be unpopular. However, we wanted to make our logo stand out, we wanted to incorporate some type of abandoned warehouse or building - we decided on a wooden shed that is a typical prop in a thriller film. We made the shed white to emphasise the chips and cracks in the shed to show it is old which adds to eeriness. To finalise our logo we added three drops of red blood, it acts as another indicator of the genre for the types of films this production company would make.

Social Media

For our trailer we decided to create pages on both Facebook and Twitter, social media is one of the biggest platforms for promotion. Our pages included information about the trailer, pictures and eventually our trailer to gain feedback from multiple sources at a time, using social media not only has advantages such as it being free to use, it is also mainly used by young adults and teenagers - which is our target audience thus making it a suitable platform.

make up fx

For the ending of our trailer we decided to include gruesome clips and images of cuts and bruises, we asked a friend, Jemma Hunt, if she could create some make up looks to fit what we envisioned. Jemma is currently studying media make up at Cambridge College and was happy to help.

She created a deep slash wound on Sophie's forearm and bruises on her wrist, close up images and clips were taken to leave a cryptic ending, the audience would be left wondering who this is.

Sound

As a group we felt like the music for our trailer was an important factor as it helps create the emotion and set the scene. As royalty free music was needed, it made finding the music we want a difficult task, we spent a number of days searching for music we felt fit the trailer. We finally decided on two tracks: Insidious and a horror version of pop goes the weasel.

 Originally we had planned to only have one piece of music, after watching the clips we decided to have two. The beginning of the trailer acts as the equilibrium but begins to show the disappearance of Rosie, for this part Insidious was the final choice as it was quiet and slow, giving an uneasy feel and engaging the audience from the beginning.
For the second part of our trailer we decided on pop goes the weasel with a horror theme. The rest of our trailer builds up in pace, we needed music to fit this which pop goes the weasel does perfectly. From the start a twisted version of a nursery rhyme had been an idea we wanted  to explore, we believed that it fit well with the storyline and would unnerve the audience as it contrasts what nursery rhymes are suppose to do.

Sound effects: Sound fx were also important to our trailer, we watched many thriller trailers and found sound fx that became a typical convention, like a police siren. We decided on the sound effects of a child laughing, police sirens and a clock ticking to emphasise the concept of time.

Timeline of opening

00:02 - Age Certification
00:05 - Production Company Logo
00:10 - Establishing shot of Mother & Daughter
00:14 - Mid shot of Mother + Daughter holding hands
00:16 - Long shot of Daughter
00:20 - Mid shot of Mother pushing Daughter on Swings
00:22 - Point of View shot from antagonist
00:24 - Two shot of Mother and Daughter talking
00:29 - Close up of Mother beginning count down
00:31 - Mid shot of Daughter leaving the park
00:33 - Extreme Close up of Mother Counting
00:35 - Long shot of mother looking for Daughter
00:37 - Mid shot of mother still looking for Daughter
00:39 - Long shot of Mother alone in the park
00:40 - Close up of roundabout (flashback)
00:40 - Close up of Daughter (flash back)
00:40 - Close up of teddy bear (flash back)
00:41 - Long shot of Mother in park
00:42 - Close up of mother searching for Daughter
00:43 - Close up of Daughter (flash back)
00:44 - Mid shot of Mother shouting for Daughter
00:46 - Close up of Mother Shouting Daughters name
00:47 - Wide shot of Daughter running (flash back)
00:47 - Long shot of Daughter in park (flash back)
00:48 - Close up of Mother shouting for Daughter
00:50 - Extreme Close up of phone dialling 999
00:51 - Type writer effect & font (news report title page)
00:56 - Close up of printer printing missing peoples reports
00:59 - Close up of hand using computer mouse
01:00 - Mid Shot of police tape around park
01:01 - Wide shot of park ride
01:02 - Long shot of trains passing
01:05 - Close up of smashing clock
01:06 - Two shot of Mother and Detective
01:09 - Close up of iconic pink coat
01:11 - Pan up power pylon
01:12 - Close up of Vodka bottle
01:13 - Wide shot of swings at park
01:15 - Ariel shot of vodka bottle smashing
01:17 - Two shot of Detective and Mother
01:23 - Close up Mother popping pills
01:25 - Close up of kill board
01:28 - Low angle shot of Mother running
01:29 - High angle shot of Mother in Detective office
01:30 - Close up of Mothers nails tapping
01:31 - Mid shot of Mother downing vodka
01:33 - Long shot of police car
01:33 - Close up of Mother looking at pictures of Daughter
01:34 - Establishing shot of train tracks
01:35 - Mid shot of Mother waking up in panic
01:36 - High angle shot of mother
01:38 - Wide shot of police tape
01:40 - Hand held shot/ POV of someone running
01:41 - Close up of police sign
01:42 - Close up of smashed glass
01:43 - High angle of Mother sitting on the floor
01:44 - Mid shot of swing
01:45 - Extreme close up of Mother in bed
01:47 - Two shot of Mother and Detective
01:48 - Close up of train passing
01:49 - Close up of crumpled mug shots
01:50 - Pan up of trees
01:51 - Fade to black (title page)
01:53 - Long shot of car head lights
01:56 - Hand held pan of cuts on arm
02:00 - Close up of tied up wrists
02:02 - Close up of glass in arm
02:06 - Here (title page)
02:07 - Long shot of foggy park
02:08 - I (title page)
02:09 - Long shot of foggy park
02:10 - Come (title page)
02:11 - Mid shot of arm lifting itself up