How effective is the combination of your main product and ancillary texts?

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Throughout my main product and anciliary texts I attempted to include typical conventions of the crime thriller genre and conventions of the product themselves. Across all three products I also created synergy through elements such as the font, colour scheme and characters, by using synergetic elements I believe it establishes my campaign and creates recognition for the audience, reminding them of the film, release date and plot increasing anticipation.

The main way synergy was created across my products was the font used in all of them, whilst creating our trailer we found the font 'chiller', it became our staple font. On my poster, magazine cover and trailer we put the title 'here i come', strap lines and inter titles in the font chiller, this makes the products recognisable for audiences. The font is a unique style that we believe well suits our plot, the font is wrote in a child like form with dots and smudges, we felt as our plot involves a missing child it creates a link and gives a disorienting edge to our products. By using the same font and creating synergy I believe it adds to the professionalism to our products and is a strategic and advanced marketing technique.

There are two main characters shown in our trailer, the mother (the protagonist) and the daughter who  goes missing, as this was the case I decided to use one of them on each of my ancillary texts, the mother is featured on my poster and the daughter as the main image on my magazine front cover. On my film poster I used an extreme close up of the mother, the image is mainly of her eyes but enough of her features are exposed to make her recognisable, the image is inspired by other posters from the crime thriller genre such as scream. I used photoshop to emphasise her eyes, further showing her fear and distress through them. This image was used as I felt it created mystery for the audience, it was a snapshot of what is to come and it makes the audience want to figure out what has happened to this women to create the emotion portrayed. My magazine front cover features the daughter laying in the leaves with her teddy bear in her hand - i strongly wanted to incorporate this prop as it is heavily used when creating the equilibrium for our trailer and is a reminder of the victim's young age, making the audience more involved with the plot as the disappearance of a child is the most soul destroying and discomforting for anyone. The girl is wearing the same costume worn throughout the trailer, a green coat with a red bow, further creating synergy throughout my products, the colour of the coat connotes nature and purity, qualities of a young child, however for my magazine cover I used photoshop to inverse the image, making it black and white, except for the red bow in her hair. I felt like the bow was an important feature as a bow is a stereotypical convention for a young girl, however the colour red connotes danger, making the bow an important feature with an underlining message that links to our plot. The image shows the girl smiling as she is playing in the leaves, i used this image rather than a distressed one to reflect her fun and loving personality to the audience, once again making her disappearance more heart breaking.

Whilst creating the equilibrium of our trailer we focused heavily on establishing the relationship between the mother and the daughter, the clips used shows them playing and laughing together through a variety of shots such as mid shots of them walking holding hands, an over the shoulder shot of them chatting happily and a long shot of them playing in the leaves, it suggests a happy and loving relationship between them, developing our plot further. The antagonist is not featured in any of my three products, i felt leaving the antagonist unknown created a mystery that needed to be solved, an important convention of a crime thriller, also attracting the young adult audience who enjoy thrill and mystery.

I included institutional information in my trailer and ancillary texts, my magazine front cover includes only the production company (SKS productions) whilst my poster and trailer feature SKS productions, as well as other information such as the actors\actress' and schedule for release. By having this information across all three texts I concluded it would be beneficial to the audience and makes the information more memorable, if the information only appears once it may be forgotten. Including 4 and 5 star ratings on my poster attracts the audience as it shows a good quality product, also having quotes from known institutions adds to the realism and portrays a good product.

Our trailer includes many visual effects such as colour inverse and effects to darken the footage, the effect 'luma key' was often used in the editing process as it created a low key lighting effect, an important and popular convention for the thriller genre as it suggests danger. As previously mentioned, my magazine cover also used the inverse effect and my poster is dim lighting with bright eyes, ultimately creating the convention of low key lighting across all three texts, creating synergy through the lighting of my three texts.

In conclusion I believe the combination of all three of my product creates a successful campaign, the main feature of success for my campaign is the creation of synergy throughout as it allows the audience to create recognition for the campaign. By using popular genre conventions I aimed to successfully promote to my target audience, I believe this would make them interested in all three of my texts as well as persuading them to visit the social media sites and purchase the 'here i come' merchandise.