Post production - Merchandise

As part of promotion and distribution for our trailer we decided to create merchandise. First we done some research into typical merchandise for a film franchise, we concluded that tops and mugs were the most common, from this we contacted a friend of the group who prints stickers for templates to transfer onto our products.
In the designing process we concluded  that using the 'chiller' font was the best idea, further creating synergy for our trailer, around this we created the design, the final design was 'here I come' in a black cloud-like shape.

To make the design stand out we decided to use white products only to contrast with the black design. We wanted to target as many individuals as we can with the merchandise, so we decided to create two types of tops; a white strappy crop top for girls, we decided this was a popular style of top for women as similar styles are stored in popular shops such as Topshop, Missguided and New look. To mainly focus on men next we decided a long sleeve jumper was most appropriate, although this style top can be worn by both genders. For both styles we printed the logo on the chest area to make it the main focus.

 

The next set of merchandise is an everyday product, as a group we felt this this widened the target market further as it is appropriate for all genders and ages, we wrapped the design around the middle so it was the main focus.