The production company logo is the first image that the audience will see, having the production company logo appear first is a typical convention for trailers as a whole. Our logo flickers as it comes up to add an eerie and mysterious vibe, other logo's for the thriller genre were not a still but had some form of movement, this is what helped us come up the flickers. Whilst researching into thriller production company logo's we found they typically stick to a minimal colour scheme, consisting of 3 or less colours. We used this convention and mainly used black and white, in our first draft of our production company logo we also included red drips of blood at the end of the name, however we decided against this as we felt in ventured towards the horror genre rather than a thriller. Our logo is relatively simple, with SKS written in white also underlined with white on a black background and production written underneath, the K was stretched in height to shape into the shed building, we wanted to incorporate a type of building into our logo as settings and buildings are a big part of thrillers, a typical setting is usually an abandoned warehouse/shed, this added detail to our logo that made it stand out amongst other logo's whilst also conforming to typical conventions. A lot of production company logo's also include an image, although the image does not always reflect the genre of film, we built upon this idea by hinting at our genre.
The second frame is important to the trailer, it shows the first glimpse of the main character and establishes the relationship between the mother and daughter. Our trailer only uses 3 characters overall, we decided upon this as our plot is a mother's independent mission to find her daughter, therefore we felt too many characters may distract from this idea. This clip only lasts for roughly 6 seconds, however in this short period of time we establish a loving and happy relationship between the mother and daughter, we done this by asking Alissa (actress for Sarah, the mother) to engage with Bluebell (actress for Rosie, the daughter) by asking her what she wants to do at the park, holding hands and having the child skip rather than walk to represent her upbeat and youthful nature. By establishing this bond between the mother and her child it makes the plot of her going missing even more heart breaking and tragic, this is a typical convention for thriller films. Whilst researching we looked into films with similar plots/storylines, films such as Kidnapped where a mothers son gets abducted and Gone that involves a young adult determined to find her little sister, both of these trailers establish a close net bond between the characters; by doing this it engages the audience with the film and stimulates sympathy with the main character. This shot also establishes the equilibrium of the film, Tzvetan Todorov's theory, which states the equilibrium before the disruption.
Frame 3 shows Sarah and Rosie sitting on a bench in the park, this point of view is a handheld unsteady shot hidden behind leaves, it gives the impression that it is from someone else's perspective and that the main characters are being watched. This is the only indication of the antagonist throughout the entire trailer, in almost every film a protagonist and antagonist are introduced, it gives the audience someone to root for and hate, resulting in the audience engaging and being involved, therefore we have conformed to this typical convention. In our trailer the antagonist is never revealed, we believe this left mystery, by leaving this ambiguous we felt It would encourage the audience to see the film in the cinema or purchase on DVD. This is the first indication of disruption, we begin to destroy the equilibrium, this begins to set a tone of danger and thrill for the trailer. Having a protagonist and antagonist is a hugely popular convention, almost all western cultured films use this idea, as an example, marvel comic films are solely based on this convention; spiderman fights the lizard, the hulk has the abomination and the X Men fight Magneto.
Frame 4
This frame is Sarah angrily tying up her coat, this clip is shown after the male detective tells her to not get involved with the investigation. Our main character is an 18 year old girl, stereotypically this age group and gender are seen as irresponsible, vunerable and weak, whilst women should also be at home whilst the men are out at work. Our main character challenges this typical convention in many ways; firstly, she is defying what the male officer has told her by continuing to search for her child, this shows determination and strength, she is not at home like a stereotypical women should be, she is being active in finding her child. Throughout our trailer we have incorporated the idea that others find her child going missing her fault as she Is too young to have a child,making her irresponsible, this is often how young mums are portrayed in the media. We actively challenged this convention throughout the trailer by showing her love from the equilibrium throughout the disruption and her active role in finding her child shows her dedication and consistency, defying the irresponsible stereotype. By having a main character that is relatable and reflects real life issues we felt it would normalise the situation and bring the reality that this could happen to anyone, making the film more terrifying for the audience.
Frame 5
Frame 5 shows one of the many important settings to our trailer, during filming we visited many locations to find the ideal settings for our plot. Frame 5 shows a park, typically a park is seen as a fun, playful environment and more importantly safe, we contradicted this convention in a few ways. During the trailer we see the child goes missing at this park, this conveys the idea of safety. Secondly, we made the image darker on photoshop, the low lighting is a typical convention of thriller films. Whilst filming we also waited until the park was empty to take the shot, therefore contradicting the idea of a park being full of children and laughter. Another well used setting is a house, we used an ordinary house to film the mother starting to become unstable, relying on alcohol and drugs, a home is conventionally seen as a happy and safe environment, by showing the mother use alcohol and drugs in her home it also contradicts this idea. To make the audience sympathise with the main character we wanted to make her character as relatable as possible by using settings our audience would recognise such as a park, this helps normalises the main character life, therefore once again relating the fact that this could happen to any of them.
Frame 6
For frame 6 I chose a close up of the main character reaching for a bottle of vodka, this shows the protagonist turning to alcohol and drugs for comfort, For the protagonist to be shown resorting to frowned upon substances is an unusual concept in films, this shows we challenged this typical view that a protagonist should follow guided rules set by society, meaning golden morals and beliefs. An example of a typical protagonist is in any Disney films, Disney films all contain a damsel in distress. The damsel is almost always treated badly in one way or another, however they always remain kind, morally intact and treat everyone with kindness, these are the qualities a typical protagonist possess. Our main character contradicts the normal view of how a protagonist should act, however in the real world people do make mistakes, we felt this made our main character more relatable and made the storyline more realistic as a mother who's child is missing is unpredictable.
Frame 7
Frame 7 is one example of the different camera shots used throughout the production, before we filmed we created a list to plan what camera shots should be used. In the image below it shows a low angled shot of the protagonist, this shot helps emphasise her feelings of helplessness towards the situation and feeling powerless to stop it, low angled shots are a common convention in thriller films as they help display characters as weak or innocent. We also used hand close ups and extreme close ups throughout our trailer, the close ups were often the main characters face, these type of shots exaggerate the expression on a face and better display it to the audience, close ups and extreme close ups are also used to highlight other important factors throughout the production such as a close up of cuts and bruises at the end of the trailer, creating an ambiguous ending and leaves the audience with questions, acting as an incentive to view the film. Another stereotypical shot included in our trailer is point of view shots (POV), in our production we used a handheld point of view shot to imply this was the antagonist view, beginning to create the storyline. The camera shots used also begin to link with our editing, by the point of frame 7 the editing became face paced and in non chronological order, these are both conventions of the thriller genre as they build up tension but disorientate the audience at the same time and create thrill for the audience. To further build upon thrill and suspense we built up the speed of our music to fit in with the editing, this indicates a climax, seen in well known crime thriller films such as shutter island. These techniques are used in many media products and shows our production follows real life conventions.
Frame 8
Frame 8 shows my poster for our trailer, as my main image for my poster I decided to include an extreme close up of the main character/protagonist from our production, when I conducted research, a close up of the protagonist was a typical convention for a thriller poster. I manipulated the image by playing with the contrast and brightness, low key lighting is often used in thrillers, although my image was already dark, I continued to lower the brightness slightly and brought the contrast up to make the image sharp. The only other manipulation I carried out on the image was brightening the eyes, as the eyes are the main focus of the image I whitened around her iris' to further stand them out and create a bigger contrast with the black background.
After editing the image I began adding in the text, as 'here I come' needed to stand out amongst the other writing I put this on first, making it the biggest size. For the title I used the 'chiller' font that is used across all media for our trailer, thus creating synergy and recognition. For the release date I decided to lay it out as 31.10.17 - I found this to be the most popular way in communicating the date rather than writing. Almost all film posters include their main actor/actress, this add star power to the production, acting upon this I decided to put AISSA KING UNDERWOOD at the top of the poster in the same simple font as the date. I wanted to include ratings and quotes from institutions to attract the audience, as I wanted to keep my writing all white to stand out against the deep black background I layered in yellow stars to add some colour.
The final convention of a film poster was adding in detail such as the production company, further cast and crew. I tried to recreate the typical style of writing used for this detail, finding the right font for this was not easy, after finding the best one to match, I made the gaps between letters and lines close together to create a text similar to other film posters.
Frame 9
The last frame is the magazine front cover I created for 'here i come'. The main image featured on my magazine front cover is of the missing girl from our trailer, the image was taken on the day of filming therefore she is in the same outfit as the trailer creating synergy and recognition. Before creating my magazine cover on photoshop I conducted research into other magazine covers, especially focusing on magazines such as Empire and Total Film as they are solely film based magazines. To make my cover as professional and realistic as possible i followed the already established conventions for a magazine cover, such as a barcode, price, title, cover lines and a puff. Whilst researching i found a popular colour theme of red, white and black, i decided to follow this convention and have the title 'update' in white and cover line of 'here i come' in white with black drop shadow's to make them stand out amongst the black and white background. For the other cover lines i promoted films with the same genre as ours and used the star power of 'Alissa king-undewood' to attract the audience. By adding in conventions such as the barcode, price and date it adds to the realism of my magazine, resulting in a more professional outcome.
our blogs how we wanted. One of the most useful aspects of blogger was that it could be accessed on numerous devices, my laptop from home, the school computers and even through my iPhone on an app, I found this extremely useful as I could upload something quickly. 
our blogs how we wanted. One of the most useful aspects of blogger was that it could be accessed on numerous devices, my laptop from home, the school computers and even through my iPhone on an app, I found this extremely useful as I could upload something quickly. 
